Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Safer Cars Does Not Mean Safer Roads

These days, it is pretty standard for cars to include top of the line safety features. These range from rear-view cameras, lane departure warnings, traction control and even blind spot detection.

Driving a safe vehicle can also mean more money in your pocket as drivers can save on car insurance cost. A car insurance company is generally able to provide more affordable car insurance if your vehicle has safety features. However, safer cars do not necessarily mean safer roads across the country.

From January to June, approximately 18,720 people have died on U.S. roads. As a result of a growing economy, people are driving more miles compared to recession level data. Less unemployment means more cars are on the road getting people to and from work and more money for leisure activities. In 2017, Americans traveled 3.22 trillion miles according to the Federal Highway Administration.

Factor in more miles driven along with speeding, drug and alcohol impaired driving and distracted driving and the fatality rate is at an all-time high.

South Carolina leads the nation in traffic fatality rates per miles traveled. In 2017, the state had 1.88 deaths per 100 million miles traveled, which is almost two times the national average. Illinois reported 1,090 traffic deaths.

This trend prompted Governor Rauner to declare August 17 as Traffic Fatality Awareness Day at the Illinois State Fair through a partnership with the Illinois Department of Transportation, the Illinois State Police, Illinois Department of Health, Illinois Secretary of State and Mothers Against Drunk Driving.

States across the country have launched similar awareness efforts like Vision Zero. Vision Zero’s goal is to strategically eliminate traffic fatalities and injuries while increasing safe, healthy and equitable mobility for everyone.

Reducing speed is perhaps the most effective way to reduce the fatalities. Speed increases the distance it takes a car to come to a complete stop. The speed of impact is also directly correlated to the risk of death. The higher the speed of impact, the higher the probability of a passenger dying becomes.

Even with lower speeds, it is hard for police officers to enforce these lower limits. Automated cameras are already unpopular and adding more would also be costly.

Finding Free Online Games Is Simple

Game developers are finding new ways to get their ideas into the hands of the public. Any search engine can steer you in the direction of stick games, adventure games, or even murder mystery suites. This is a great way to get computer game entertainment without spending any money. Many times, the games are Flash based, which allows users to play the complete game without downloading anything. When you can sit at your desk or on your laptop and play free games, you learn which development companies are on the cutting edge of the industry and can reap all of the benefits of free entertainment. In today’s economic climate, isn’t free fantastic?

Search Engines Can Help

When you utilize a search engine to find free games, you are not tapping into just the specific game title. In fact, you can search various genres or designers, and in many cases, you will learn about companies that you never knew existed. The larger gaming companies that charge upwards of $50 for titles have an army of developers at their disposal, which explains the high cost of the game-play. Smaller development companies often have unique takes on classic gaming styles, offering up simple yet entertaining modules that are playable 24 hours a day. Stick games, for example, have become very popular, and though the animation is simple, stick figures can be hilarious when they are performing different actions or acting out storylines.

Ingenuity Always Reigns Supreme

Consider the amount of time that is put into the graphics that many gaming companies release. The expense is passed onto you, which we explained before, but they are also sacrificing gameplay or story development to bring you incredible visuals. This isn’t where you will find new takes on gaming styles. Instead, these online game providers are taking chances with various gaming techniques and are not relying on the graphics. Instead, the gameplay is the focus. Nothing can spark a gaming revolution like experimentation in gaming styles. Many titles that are popular for PlayStation or Xbox have developed various gaming techniques by getting feedback from online gaming platforms. In essence, in playing, you are helping to shape the future of gaming.

Setting the Bar With Stick Games

From classic hangman to fully executed adventures, stick games have become one of the preferred methods of flash or online gaming modules. You can create an incredibly interactive and exciting game, but that does not take the fun out of the classics. And, because so many developers moonlight as online creators, you are getting quality time with some of the industry’s most brilliant minds. When playing, be sure to let the designers or creators know what you think. It will help them create games that users enjoy and ultimately improve your overall experience.

The online gaming movement has gained momentum largely in part because many graphic artists and programmers look to get “out of the box” when they aren’t working on corporate projects. You can enjoy the fruits of their labors by simply searching for free online games and choosing the genre that appeals to you the most. Stick games are a shining example of how graphics do not always equate to a great gaming experience, so do not be deterred by the “stick figure” style. Many actually find these graphics to be fun, and because the simplicity is intentional, you will likely realize the brilliance of the entire concept.

Getting some great entertainment without spending money is a venture that many only dream of, but some of the best game creators in the world are offering up their skills for your enjoyment. So, fire up your internet browser and get ready to have some fun!